Get high audience reach and ROI
In PPC you only have to pay the same amount for an ad spot, irrespective of how many people see it or connects with you through it. This implies that you need to pay only when someone clicks on your ad, hence providing an opportunity for conversion.
Try out a mix of incredible targeting options
Many advertisers take a multi-layered approach in Google Ads to test and ensure full coverage across the networks and targeting types that can gain brand exposure. By testing and trying out a mix, you can ensure the full scope of Google Ads is leveraged and that you’re getting as many impressions as possible while staying targeted to the personas in your prospective audience.